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From the Floor Up
Flooring can make or break your entire display. Its potential to attract customers into your booth and keep them there cannot be underrated. When I do booth evaluations at both outdoor and indoor...
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How to Get Customers 4x More Likely to Buy
Once a customer holds something in their hands, they are four times more likely to buy it. Many times it is the sign that gets them to stop and take notice, and then to interact with the product. This...
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How to Create Your Own Brand Identity at a Craft Show
Selling at shows or in galleries revolves around three things: • Impeccably crafted, creative and innovative products designed to be “on trend” and developed to fill customers’ needs sell well....
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Bruce Baker’s Show Tips for 2011
Greetings. Can you believe another year has flown by? Here are my show tips for the new year—I hope that all of you have amazing business growth in 2011! There are so many clichés that fit the times:...
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6 Simple Tricks to Make Money and Beat the Economy
Since the financial collapse of October 2008, artists no doubt have been more challenged to sell their work than any time since the Great Depression. The recent financial collapse was a low blow to all...
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Booth Makeover
Thank you to everyone who applied for the chance to have your booth made over. Though their were many entries, I could only choose one. Some of yours were actually too good and didn’t warrant the...
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Make Your Sales POP
There is nothing more you could do to add power and punch to your merchandising scheme for increasing sales than to use a point of purchase (POP) display. I can guarantee that using this merchandising...
View Article6 Simple Tricks to Make Money and Beat the Economy
Since the financial collapse of October 2008, artists no doubt have been more challenged to sell their work than any time since the Great Depression. The recent financial collapse was a low blow to...
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Low-Budget Dazzle
It takes approximately 1,000 watts of bright white light to illuminate a 10-by-10-foot space and properly knock out the shadows and make the art for sale dazzle. It continues to amaze me that many...
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Rebranded: Wholesalecrafts.com™ Becomes IndieMe.com
This handcrafted wood sculpture was created by Walter Jacobus & Barbara Greenberg, of Walnut Hill Crafts Inc., Artist #23698 at indieme.com. Wholesalecrafts.com™, software industry leader in the...
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